Lead product strategist, Lead UX designer
Great Clips
Turning haircuts into habits for North America’s largest salon brand
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From first brief to real results.
Case studies in strategy, UX, and AI. Some clients are unnamed to keep confidential work confidential.
Lead strategist, UX lead
Service Invoice Redesign
Using AI to turn a confusing service invoice into a clear story customers can trust
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Lead strategist, Lead UX architect
Cox Media
Turning a list of services into a partnership advertisers could trust
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Lead strategist, UX team lead
UMCMission.org
Rebuilding a global ministry’s website around the ways people want to help
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Lead strategist, Lead UX designer
Restaurant Operations Pilot
Using game design to build better team habits at one of the world’s largest restaurant chains
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