Resume

Dragon Army

VP, Strategy & User Experience | 2014 – Present

• Built the User Experience and Strategy disciplines from the ground up, took on leadership of the Content team, and shared leadership of the Design team, leading 4 full-time employees and 3 contractors and supporting up to $4M+ in annual revenue
• Developed Applied Game Theory™, Dragon Army’s engagement framework and key differentiator, and the core strategy for the majority of agency projects
• Built AGT Expert, a custom AI strategist that cut strategy briefs from 15–30 hours to under an hour, and led a team using AI for UX audit automation, UX/UI SWOT analysis, and rapid prototyping
• Led a three-person team that built an AI-powered invoice proof of concept for a global beverage brand in one month, designing the invoice directly in HTML with Claude Code
• Created a centralized deliverable library used by sales, producers, and team leads to scope and estimate work, and developed and guided the agency’s current QA process
• Developed RFP responses, coordinated pitch teams, and presented in nearly every new business pitch
• Led UX and strategy for high-impact client websites including Great Clips (increased “likelihood to recommend” from 3.4 to 4.6), Cox Media (increased inbound leads by 21%), and UMCMission.org (increased recurring online donations by 314%)
• Named Employee of the Year for excellence in performance and teamwork

The Home Depot

Senior User Experience Architect | 2013 – 2014

• Served as the principal UX architect for The Home Depot’s iOS and Android consumer apps, collaborating with product and engineering teams to deliver features that improved in-store and mobile shopping experiences
• Led UX design for store mapping and product wayfinding features, improving user navigation and in-store conversion
• Partnered with mobile web and desktop teams to ensure a seamless multi-channel experience
• Worked in an agile environment to plan sprints, prioritize features, and iterate on releases based on user feedback and business needs

InterContinental Hotels Group

User Experience Architect | 2010 – 2013

• Led UX strategy for core website experiences, including homepage, search results, and checkout flows across IHG’s global hotel brand portfolio
• Led UX planning and execution for the transition from Priority Club Rewards to IHG Rewards
• Designed experiences that met or exceeded WCAG accessibility standards, were SEO-optimized, and localized for 13 global markets
• Served as a principal member of the UX strategy team, helping define and test forward-looking concepts to guide product evolution

The Home Depot

User Experience Architect | 2008 – 2010

• Designed user flows, sitemaps, and wireframes for key sections of homedepot.com, including Kitchens, Flooring, Paint, and Outdoors
• Used analytics to inform design decisions and make data-backed recommendations to improve user experience and business outcomes
• Partnered with internal stakeholders and third-party agencies to align experience design with business strategy and brand standards

Rochester Institute of Technology

Bachelor of Science, Information Technology w/New Media option